When you come right down to it, a political campaign, especially one for the presidency of the United States, is a pretty egotistical act. What a candidate is saying is "that out of 300 million Americans, I am the one best able to lead this country." People who are willing to put themselves in that position are not shrinking violets, they are not wallflowers, and they have a very big ego. The real challenge for such candidates is to convince the American public that their campaigns are more than exercises in ego, that their election will bring about good things for their fellow Americans.
The other thing that successful campaigns have in common is that they are usually well-organized. It takes a lot of groundwork to put together a successful presidential campaign. You have to have good people, a winning message, and the courage to stick to your plan even when things aren't going well. Which brings us to the Newsweek article on Obama's campaign.
The article talks about the organization that Obama put together for this run. It also talks about his liabilities as well as his strengths. It is a good article and gives a good portrait of both Barack Obama and his wife, Michelle Obama.
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